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OUR LOGO
Santa Chiara Cloister, tiled garden
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Santa Chiara
His memory is filled with the wonder he felt as a child.
Wondering about the people that made the tiles, wondering
why & how they made them, what their lives were like and
what their names were.
He was fascinated with
paintings that could be
made from colored liquid
glass in such wildly
brilliant hues, that the
images of an earlier time
Finally, 20 years after leaving Santa Chiara, his wish
came true. Now, the garden is open to a limited
number of visitors each year. Recently, the entire
cloister was restored. A small fee helps the Franciscan
order monks maintain the grounds.
in his city were permanent, withstanding weather and sun and time.
Mesmerized by the mystery of the tiled sanctuary, these fleeting
visits into sensory bliss hung in his mind. He wished to stay there
while he and the others boys were scurried through the garden,
under the coolness of the vines, with the lingering sweet fragrance
of lemon blossoms and jasmine.
Santa Chiara, 1740's majolica tile
Santa Chiara Cloister, 1740's majolica tile pergola
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Santa Chiara Cloister, 1740's majolica tile bench
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Santa Chiara Cloister, inner garden
Creating a logo for your company can be an intensely personal experience.
Like us, you may want to convey the essence of what your business does, reflect the particular
market segment you aim to serve, create a unique look for your company, establish a distinctive
brand image, attract positive attention and express your own personal individuality, among other
possible objectives.
Santa Chiara, the pre-Renaissance Gothic cathedral built in
Naples Italy between 1313-1340 by Spanish King Roberto
and Queen Sancia di Maiorca, is where Anthony Bogo spent
a lot of time when he lived in Italy. He served as an alter
boy and played soccer there during his childhood in Naples.
The fortress-like church keeps a beautiful secret. Not widely
known to most tourists and safely tucked away behind it's
citadel stone walls is a magical tiled garden dating to the
1740's, designed by architect Antonio Vaccaro
Colorful majolica tiles
clad octagonal columns
and benches that
support wooded trellis.
Grape vines provided
furit and shade for the
nuns and monks who
used the sanctuary for
meditation. The inner
garden produced fruits,
vegetables and herbs.
Brightly glazed tiles, decorated with lemons, grapes, pomegranates, figs and bananas mix with
allegorical scenes depicting 18th century life in Italy. The tiles were hand crafted and installed in
the 1740's by tile artisans Donato & Guiseppe Massa, owners of a Neapolitan tile workshop dated
to the Middle Ages.
It is an enchanting place, hidden away from the noisy
modern Naples city streets that grew up around the Medieval
monastery. And so, it was also here that Anthony was
permitted brief glimpses of this ethereal world, available
only to the Franciscan monks that ushered alter boys quickly
through the garden on their way from one area of the church
to another.
These images stayed with him long after he left
Italy and moved to the United States. It was these
memories that moved him when he deliberately
chose to make the ceramic tile industry his life work
many years later.
The above photo of the individual tile was shot by
Lisa in 2004 during a visit to Naples and Santa
Chiara. Measuring 8x8 inches, it was one of the
tiles on the left column in the photo above. In
Photoshop grout lines were added to make it look
like four tiles. We decided this added detail is
more effective as a graphic element in the logo.
During that visit, a tour of the garden was
hosted by a young docent that related a tale
about monks playing soccer in the garden
with the boys in the 1950's and 1960's before
the garden was open to the public.
Anthony was aghast. In the 15 years he
spent at the church, never was there a soccer
game in that sacred garden, let alone playing
of any kind! Alter boys weren't permitted in the garden, unless they were being escorted by the
brothers en route from one place to somewhere else. The boys did play soccer at the church, but
not in the garden. They played in the street, often getting into trouble with the nuns who would
scold them when they accidentally kicked their balls over the wall into the adjacent nunnery grounds.
In his kind fashion, after the tour was over, Anthony gently called the docent aside and told
him the real story about life as an alter boy in the Santa Chiara tiled garden.